About the Event

The goal of Wild in the Streets is to build community and raise awareness of skateboarding and the needs of skateboarders, and to unite skateboarders through a central cause.

Wild in the Streets is a series of large-scale, decentralized grassroots movements that benefit skateboarders everywhere. Emerica believes in the ability of skateboarders to empower themselves to do great things. Be a part of something amazing, or better yet…

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Wild in the Streets Detroit 2012!

More About Wild in the Streets

Taking its cues from a diverse history of organized coincidences and happenings such as Critical Mass bicycle rides, Reclaim the Streets festivals and motorcycle rallies, Emerica's Wild in the Streets is an unconventional skateboarding event born on the streets of New York City in 2004, and continued in Philadelphia, Chicago, San Francisco, Vancouver, Tampa, Montreal, London, Madrid and Los Angeles over the past eight years. Pedestrian jaws dropped at the sight of thousands of skateboarders invading these downtown districts en masse. The premise is simple: meet up with the Emerica team at a local skate shop and go street skating, literally, throughout the city, eventually ending up at a block party barbecue, where the skating continues.

Emerica Wild in the Streets - Love Park

In Philadelphia, one of the stops was a protest at LOVE Park, to raise awareness, in conjunction with the Skateboard Advocacy Network, for the plight of skateboarders in that city. In Chicago in 2006, 3500 skaters pushed from Buckingham Fountain, after a group photo and a massive thank you to the Mayor of Chicago for supporting skateboarding, all the way to Wilson Park, a hefty six miles through downtown and up the Lake Shore Path, in what was, at the time, the biggest skateboarding demonstration ever. In San Francisco, Wild in the Streets raised more than $2500 which directly benefited the Portrero Del Sol Skatepark which has now been open for several years. In Vancouver, Wild in the Streets was held to benefit LeeSide, the DIY skatepark named after Lee Matasi, a skater and artist who was shot dead on the streets of Vancouver.

In 2011, the Emerica team hosted Wild in the Streets in Los Angeles to benefit Boards For Bros, the skater-run group who donates skateboards to kids who have none. For the 2012 Main Event, we're heading over to the Motor City (Detroit, Michigan) to partner with Power House Productions to benefit their neighborhood revitalization project, RideIt Sculpture Park. By simply doing the thing we love most, skateboarding, Emerica raises awareness and collects used skateboarding gear to help kids stay on a creative path in life. What better tool to do that than a skateboard?

Wild in the Streets: a Manifesto

Wild in the Streets gathers skateboarders of every age, color and creed to converge on city streets around the globe in the celebration of pure skateboarding.

We declare that skateboarding is no longer a spectator sport. We believe in demolishing the invisible barriers that separate pro skaters from the rest of us. Wild in the Streets is comprised of all equal participants.

We also contend that conventional organized skateboarding competitions and events are, in effect, a misrepresentation of skateboarding, safely and conveniently re-packaged for mainstream corporate consumption. Wild in the Streets is about challenging conformity.

And we acknowledge that the very society that has marginalized us as skateboarders is now formally engaged in the penetration and misappropriation of our original and distinct skate culture. They, in turn, feed it back to us as more mind-polluting product propaganda. Wild in the Streets is about reclaiming ownership.

Emerica Wild in the Streets

Wild in the Streets asserts that the pure essence of skateboarding is in the ability of skateboarders to successfully reinterpret their existing environments to create fun. We are about taking skateboarding back to where it was born - in the streets.

Together, we can defy convention and reject skateboarding's image factories and the trends marketers use to divide and categorize us based off the length of our hair, or the cut of our pants. Wild in the Streets is about transcending these petty, trend-based diversions.

Together, we can be our own representatives to the world and bring awareness to our own collective needs. The spectacle of hundreds of skateboarders converging on city streets around the globe has an impact that cannot be denied. Wild in the Streets is about doing it ourselves.

But Wild in the Streets does not seek to gather to solve the world's problems. We know we couldn't, even if we tried. The primary purpose of Wild in the Streets is pure and simple: fun. This is, and always will be, first and foremost, for this is skateboarding.

Stay Gold!