Start Your Own

  1. Pick a Location...
  2. Align with a Cause
  3. Announce It
  4. Be Prepared!
  5. Mix it Up
  6. Be Safe and Have Fun!
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2012 Events Worldwide

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How To Spark a Fire

We've put together some info here to help you create your own Wild in the Streets Event in your town.

Pick a Location, Time and Date

"Pushing through the streets with 600 kids is incredible. I don't know what else to say."
- Heath Kirchart

Choose an initial meeting point. It should be a spot that skaters know, to make things easy. For Emerica's Wild in the Streets in New York, we met at the Brooklyn Banks, a spot everyone knows. If you pick a skate shop as the meeting place, make sure to include them in all of your planning. For Emerica's Wild in the Streets in Athens, Greece, we met at the most famous skate spot in town. In Chicago, we met at Buckingham Fountain, one of the most well-known locations in the city. You get the idea. And remember, a skatepark is always a great meeting spot - there is plenty to do while waiting to hit the streets! Be sure not to pick a place that is an immediate bust or that may cause complaints from local businesses.

The time and date are important. Make sure it is clearly communicated. Being on time is critical, since staying in one place for too long may create problems with business owners or law enforcement.

Emerica Wild in the Streets

Align with a Cause

There is power in numbers, so let your voices be heard. What is your cause? A skatepark in your town? A local charity? A skater from your crew who got hurt and can't pay his bills? Choose a worthy cause and make your event all about it. This helps Wild in the Streets become more than a group of rowdy kids skateboarding through the streets. Now it's a group of concerned citizens assembling in a large group for a cause. So make sure you let the local media know about the event: a Wild in the Streets event is a great way to raise awareness for a good cause in the local skateboard community. See enclosed guide to media involvement.

Announce It

Copy and distribute flyers, announce on local websites (including ours) and social media sites, do anything to get the word out! Start a Facebook Event page, ask your local skate shops to put flyers up in the store and on their website, and hammer everyone in your phone with a text message! Try to make sure that every skater in the community is aware of the event before it happens.

Be vague on the exact itinerary or route you will be following. You do not want to let people know beforehand where you will be going or you may find Johnny Law waiting for you when you arrive.

Be Prepared!

Create another batch of flyers ("Day Of" flyers) to pass out on the day of the event. These flyers should detail the itinerary and routes you will be taking from spot to spot. A map is a nice touch. It can be hand drawn and have recognizable landmarks (i.e. street names, fast food restaurants, etc.)

Make sure the spots aren't too far apart. Remember that in addition to skateboarding to and from each spot, you'll be skating at each spot, so don't get carried away. Ideally, all your spots should be within a 2-3 mile or 4-5 km radius.

Emerica Wild in the Streets
"We did Wild in the Streets in Holland, and it was so much fun. The spots were amazing."
- Bryan Herman

Try to give yourself an hour or less to skate at each spot and about a half-hour or less to skate to each spot. Then do the math and put the exact times you'll be at each spot on your "Day Of" flyer, beginning with the initial meeting time. That way, if someone gets sidetracked, they know they can meet up with the group again at spot X at 3:00 p.m., or whatever. Make sure the final meeting place and time is clear. In the event that something happens along the way that separates the group, if there is a known final meeting point, you can all regroup there and finish the day together.

Mix It Up

Plan fun stuff along the way. Anything from impromptu games of SKATE or Best Trick contests at each spot, to giveaways from sponsors, to finishing the day with a barbecue or block party, like we did at KCDC skate shop in Brooklyn for Wild in the Streets in NYC. Be creative. You might plan to end at the local skatepark with a barbecue, or at the local shop with a video premiere. Have a party!

Be Safe and Have Fun!

On the day of the event, there needs to be at least one person who knows the plan, and who takes charge of the event.

His/Her Responsibilities Include:

There may be younger kids around, so having at least one responsible person is smart.

Under all circumstances, use your common sense and never instigate conflict or allow yourself to be dragged into confrontations of any sort. The goal of Emerica's Wild in the Streets is to uplift skateboarders and skateboarding within your local community. Don't let internal or external forces drag you down. You will only be falling into a trap and setting back the cause. Remain above it and remain free.

Even if only three skateboarders show up, you will have achieved an incredible feat. You've made three new friends in your local skateboard community. And if you keep it fun, there will surely be more at the next Wild in the Streets you organize, and more after that. Never doubt your own power! You are the spark that creates the fire!